Marketing
Through its many marketing programs, the Golden Triangle BID promotes neighborhood businesses while also raising the neighborhood’s retail, dining and entertainment profile.
Retail and dining directories, holiday shopping guides, maps and brochures are just some of the BID-produced marketing materials designed to draw patrons in the Golden Triangle.
BID’s advertisements, news releases, monthly e-newsletter, and web site get the word out about businesses and special events in the Golden Triangle while banners and bus shelter signs help brand the neighborhood with a signature look.
Through its marketing efforts, the BID also produces seasonal events like the successful Sounds in the Square concert series at Farragut Park and the Live Golden, Give Golden holiday program.